Client: Baoer Zhongxiu

Baoer Zhongxiu Tea Packaging

Work Content: Package Design

SEASONAL

DESIGN OF BAOER ZHONGXIU TEA THEME




BAO ER ZHONG XIU is one of the representative tea brands of Huoshan yellow tea. CDESIGN has finished the packaging design for its’ new seasonal product. The new product is tailor-made for tourists who come to enjoy holidays in Huoshan. To create a unique package with the regional characteristics and easy to carry, we utilized the famous views of Huoshan as the key visual elements on the package. The package not only emphasizes the uniqueness of the brand but also contains a strong commemorative meaning as a souvenir. 


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抱儿钟秀是霍山黄茶的代表性品牌,CDESIGN为其提供了新一季的主题包装设计。本次包装是针对霍山游客所开发的黄茶伴手礼。包装的便携性、地域特征是我们思考的重点。因此,我们挖掘了霍山具有代表性的景区作为视觉元素,以此突出品牌独特的地域性,同时也兼顾游客的旅行纪念意义。




Client
BaoErZhongXiu | 抱儿钟秀
Work Content
Package | 包装设计
Complete Time
2017 | 2017年

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Creative Director
Buyi | 步伊
Art Director
WangHuan | 王欢
Designer
Chen Shumin | 陈树敏

Designer
Chen Shumin | 陈树敏

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